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Adventures with R - Facebook Ads (Part 3)

Now that we have set up the required packages and authentications in Facebook, it is time to go to work in R !! RStudio is the programming interface that I used. For ease of use, I go to Tools --> Global Options --> Appearance. I used Sky as my RStudio theme, Lucida console, font size 11 and Idle Fingers as my Editor theme. It gives a neutral black background and the fonts (comments, code, etc) is much more clearer to see First part of the code - working directory and packages (All R code is in blue so that it easy to differentiate in the blog) getwd() setwd("<Use your own folder directory structure here") #install.packages("httr") library(httr) library(dplyr) library(devtools) #devtools::install_github('Rdatatable/data.table') library(data.table) #install.packages("cardcorp/fbRads") library(fbRads) library(rlist) library(RODBC) library(stringr) The next is a two step process. Step 1 - One time to get the authe...
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The Dragon vs the Tiger

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China may win the sprint, but India will win the marathon. I am often asked, the Dragon Vs Tiger comparisons between China and India. India is always equated with a submissive tiger (or worse, as an elephant !!!). It is true that China heads a great manufacturing empire. Foreign companies pour billions of dollars in China. Everyone from car companies to turbine manufacturers wants a heads-up in China by establishing their own manufacturing concerns there. Foreign investment, both direct and indirect, coupled with availability of plenty of natural resources and cheap labor has propelled the 'Made in China' tag to each and every part of our lives. It is extremely tough to obtain any item anywhere nowadays which does not have the 'Made in China' tag. The main question to be asked it " What if 21st century dollars are being put into a 20th century power? " Politically, China is controlled with an iron fist by communists who want to maintain the status quo at all ...
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