The media manipulation with respect to movie reviews has already been well chronicled. It is a very well known fact that journalists covering movies are either in pro-director or anti-director groups. Consequently, you have well known reviewers like Roger Ebert giving thumbs up to movies which would not be worth even a first glance. These movies then go on to do a reasonable amount of business because people would think, "If Roger has endorsed it, we should go and check it out". This trend is all the more amplified in Bollywood. "Journalists" like Taran Adarsh of IndiaFM fame routinely pan work other than that by either the Chopras or Karan Johar. Of course, any movie starring SRK gets the most favorable rating. While I doubt the real impact of his rating scale (after all, SRK has his die-hard fans, review or no review), it is his "negative shade" about other movies that makes people think and then Not see the movie. A case in point is the movie "Seha...
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